Client
McDonald's
In collaboration with TBWA Paris and talented photographer Nicolas Bertherat, we created engaging story teasers for McDonald's to showcase their new French signature burger with Mozzarella and pesto. Using playful and catchy motion design, we highlighted the burger's delicious ingredients through vibrant visuals and smooth animations. Our work emphasizes the rich textures and flavors, making the content visually appealing and appetizing.
Behind the Scenes
Here is a look at all the post-production work that came into play to animate all those tasty ingredients. This is made possible by a collaborative work with the photographer.
Mindful Curation : Sound & Vision
What you don't show is as important as what you do. My role was to act as an Art Director, carefully selecting and blending elements to create a unified brand atmosphere:
Visual Selection: I carefully selected imagery that captures the mood of each location.
The specific light of a Sarasota sunset, the architectural lines of a Naples estate, and the iconic landmarks of the Hamptons.
Sonic Identity: The music is a cornerstone of this project. I avoided social media trends in favor of dynamic scores with classical accents. This "hybrid" sound, modern yet timeless, ensures each edit feels unique and sophisticated in a crowded digital landscape.
Restrained Motion: In line with luxury codes, the motion graphics are kept intentionally minimal. No "over-the-top" effects, just clean, purposeful typography that lets the lifestyle speak for itself.
Credits
Campaign by TBWA Paris,
Motion Design by XAV, represented by Laurence Boué
Photographs by Nicolas Bertherat, represented by Laurence Boué